Snapchat Overruns Twitter In Daily Users

Snapchat Overruns Twitter In Daily Users

With 150 million people sending “snaps” every day, Snapchat—the social network that relies on ephemeral, in-the-moment photos and short videos—now has more daily users than Twitter, according a report from Bloomberg citing anonymous sources familiar with the matter.

Popularity of the four-year-old app has expanded with tremendous speed, growing by 40 million daily users just since December, Snapchat’s growth fueled by younger users and popular features like My Story, and photo filters to make you look like Marilyn Monroe or someone vomiting a rainbow.

With its 310 million monthly active users, according to its most recent earnings report, Twitter may still be the more popular social network of the two, and it remains the more popular app for news consumption, with 9% of American adults using Twitter for news compared to just 2% for Snapchat, according to a Pew Research Center study published last week. 

Both are dwarfed by Facebook, with almost half of all U.S. adults getting news on the social network. Twitter has already been surpassed by other Facebook-owned apps including Instagram and WhatsApp.

Source: Time